Smart Business$aver Account
Testing costs money (though not as much as widespread rollouts of new tactics that don’t work), and it takes time. Senior managers have to become accustomed to, and even passionate about, the idea that no major change in tactics should be adopted without being tested by people who understand testing. Finally, formal testing makes sense only if a logical hypothesis has been formulated about how a proposed intervention will affect a business. Although it’s possible to just make a change and then sit back and observe what happens, that process will inevitably lead to a hypothesis—and often the realization that it could have been formulated in advance and tested more precisely. Beyond using the tactical-versus-strategic criterion, there are other ways to decide whether formal testing makes sense. For instance, it is useful only in situations where desired outcomes are defined and measurable. Learning Capture Portable smart printers are another option, allowing you to take your printin